Victoria's Secret Seasonal Fragrances

The Pink Vacay fragrance is engineered to be instagrammable, capturing a memory of a beach vacay within a bottle. The bottle is sprayed in a sea blue and direct-printed digitally utilizing latest printing technology. The carton maximizes the design by "framing" the bottle within acetate. Below the final product are some outtakes from the design process which experimented with plexiglass charms.

The Wild Pink fall fragrance captures feeling of back-to-school team spirit while balancing the brand’s color palette and allegiance to animal print.

With Creative Director, Michael Klein.

Pink Bodycare

This project entailed a total redesign of the billion dollar Pink beauty brand, creating and tooling new bottles, jars, and caps in bright and pastel colors and frosted metal, designed to mix and match. The concept was to create a simple and graphic design, emotive with color, texture, and fun language evoking the scents. In a retail environment, the products line up to create a modern rainbow.

Seasonal collections for holiday, spring break, high summer, and back-to-school keep the Pink shopper visiting the store for newness. Filtering the latest trends through the Pink-girl beauty lens, the seasonal collections allowed for design experimentation and innovation.

Gift sets and collectible beauty bags also flanked the collections. These items ranged from a custom-molded shower caddy to a multitude of bold shapes combining canvas and clear PU. The design role also included overseeing full sampling and production.

With Creative Director, Michael Klein.

Brand and Packaging Redesign

Project included a full logo exploration and packaging redesign for Avon’s core junior makeup brand, available in the United Kingdom.

With Creative Directors, Dorothy Oge and Rachel Mikolyski.

Seasonal Collections for Junior Bodycare, Fragrance, and Makeup

Each seasonal collection for Avon’s global junior brand, Mark, included seasonal trend research, full design exploration for a large range of the brand’s signature componentry, as well as overseeing production.

Summer Bodycare and Makeup, Maui Bliss Collection.

Cartons for Spring Makeup Pastel Collection.

Holiday Fragrance and Brush Gift Set, Rebel Luxe.

Spring Bodycare Collection, Wind Swept.

With Creative Director, Dorothy Oge.

Jungle Tea

Beauty Rush Brand Concept

True Style is What's Underneath Design & Illustration

With Candice Ralph, Edited by Ellen Nidy.

Available for Purchase here.

Details coming soon! Please email katherine.irwin.moffett@gmail.com for more information.

Marais USA Art Direction

Lookbook Concept and Art Direction

With Catherine Chen.

Green Grass/Blue Jeans. Fall Winter 2012 shot by Yelena Avanesova. Inspired by Amagansett, Guy Bourdin, two best friends head back to their different schools.

Faces, Bodies. Spring Summer 2012 shot by Jenny Hueston. Hints of color and nature puncture an otherwise clean spring projection.

Mystic Rockaway. Fall Winter 2011 shot by Yelena Avanesova. Contradictory pieces styled at the chilly beach.

Modern Midsommer. Spring Summer 2011 shot by Yelena Avanesova. A dreamy color-hued white space. Flowy fabrics and scattered shoes make up a modern midsummer night's dream.

Marais USA Packaging

This package aims to create a double -or triple take in the shoe store. While Marais shoes are styled by their wearer, the box takes on the job of adding personality in a retail setting, as well as creating a burst of excitement upon delivery of an online purchase.

Various Logomarks

Look + feel, logo design for a development company, ecommerce store, design collaborative, financing firm, art gallery, and a lighting design company.

Nantucket Personal Stationery