This fragrance is engineered to be instagrammable, capturing a memory of a beach vacay within a bottle. The bottle is sprayed in a sea blue and direct-printed digitally with a new technology. The carton maximizes the design by "framing" it within acetate.
Below are some outtakes from the design process which experimented with plexiglass charms.
With Michael Klein.
This flirty fragrance captures the team spirit of back-to-school for the fall time period.