The Pink Vacay fragrance is engineered to be instagrammable, capturing a memory of a beach vacay within a bottle. The bottle is sprayed in a sea blue and direct-printed digitally utilizing latest printing technology. The carton maximizes the design by "framing" the bottle within acetate. Below the final product are some outtakes from the design process which experimented with plexiglass charms.
The Wild Pink fall fragrance captures feeling of back-to-school team spirit while balancing the brand’s color palette and allegiance to animal print.
With Creative Director, Michael Klein.