This project entailed a total redesign of the billion dollar Pink beauty brand, creating and tooling new bottles, jars, and caps in bright and pastel colors and frosted metal, designed to mix and match. The concept was to create a simple and graphic design, emotive with color, texture, and fun language evoking the scents. In a retail environment, the products line up to create a modern rainbow.
Seasonal collections for holiday, spring break, high summer, and back-to-school keep the Pink shopper visiting the store for newness. Filtering the latest trends through the Pink-girl beauty lens, the seasonal collections allowed for design experimentation and innovation.
Gift sets and collectible beauty bags also flanked the collections. These items ranged from a custom-molded shower caddy to a multitude of bold shapes combining canvas and clear PU. The design role also included overseeing full sampling and production.
With Creative Director, Michael Klein.