The palette for the Ageless Derma photoshoot was chosen based on a strategy to position Ageless Derma as modern, natural, and feminine. The colors soften and speak to the emotional experience as well as balance the no-nonsense prescriptive packaging. Colors will also will aid in navigation between products and give each line its own identity within the Ageless Derma family. Where powder peach feels soft, warm gray evokes the precision and cleanliness associated with scientific break-throughs in the lab. Olive and dark aloe green represent nature.
Each editorial concept illustrates a part of the Ageless Derma woman’s beauty ritual. This woman inhabits an immaculate modern space, a perfect background for her love of plants and flowers. She surrounds herself with things from nature to calm her soul, and her skin. She applies her mineral makeup while she sips green tea in the morning. There is a natural gentleness to the way the products are arranged. There is beauty in the bathroom, her most intimate space where she keeps and displays her cherished products that keep her youth intact.