This Chloé Pre Fall 2014 collection caught my eye. And not just because of the beautiful, feminine flowing pieces designed under Creative Director, Clare Waight Keller, but also... that backdrop!
I needed to see more than the just the sections peeking out from behind the girls, so I launched an investigation to find the whole piece. A google search of "Chloe" "shoot" and "location" did not yield any results. I did however, find the inscription of the of the sculptors by pausing the lookbook video.
These sculptors, Alfred-August Jannoit and Gabriel Forestier were known for their breathtaking art deco bas relief at the Palais de la Porte Dorée in the 12 arrondissement of Paris. The reliefs flank the entirety of this massive building constructed for the Paris Colonial Exposition of 1931.
Quite the affair, this exposition brought citizens from all the French colonies to perform traditional dances and make crafts in wildly large reproductions of their native huts, temples, or whatever architectural style was characteristic of the region from May to November.
Politically, France hoped the exposition would paint its colonial empire in a beneficial light, showing the mutual exchange of cultures and the benefit of France's efforts overseas.
I'm not sure if it turned out that way politically, but artistically the exposition spread many styles and design ideas, and the remains are quite remarkable.
I was so moved that my next project will be a design for wallpaper and fabric inspired by the good work of Jannoit and Forestier. Please visit again to see the upcoming textile projects I am working on.