This small chain of NYC restaurants needed a make-over. The testosterone-pumped orange and blue filling stations were transformed into airy, inviting laboratories of fresh, healthy lunches. The span of the project included each part of the experience, from initial mood imaging, website, food packaging, food photography, working with the interior architect, menu design in multiple platforms, and unique ad campaigns. Special attention went into copywriting and typography design to add warmth to the clean design.
With Todd Wender. Energy Kitchen logo designed by Caleb Everitt.